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Zitelle ladies in Italy

 At Zitelle, respect for family, tradition, pride, and quality are beliefs we value. Beginning in Montevago, Sicily, our family hand knitted our first hats, during a time when clothing wasn’t disposable, and an artisan took pride in their work. The old art of knitting and crocheting was passed down among the members of our family who proudly kept these skills alive. Our family and friends have been wearing these hats for many generations, and we are now instilling our family’s craftsmanship and traditional values into luxury wool garments that are both functional and fashionable. Our love for wool, the arts and style inspires us to design timeless wool pieces with an updated, contemporary form. Zitelle hats are made with natural fibers and premium materials, ensuring next-to-skin comfort, durability and a superior fit. Our brand encourages individuality by allowing choices through design and creates luxurious necessities that pamper and protect. 

Why Merino Wool?

Merino wool is 100% natural and it’s exclusive fibers have inherent benefits that are:


It has a natural high UV protection. It’s fibers help in blocking harmful rays from the sun.

Fire Retardant

Wool burns slowly and self-extinguishes when the source of the flame is removed.

Renewable and Biodegradable

Every year sheep produce a new fleece, making wool a renewable fiber source. The decomposition of a Merino wool fiber takes about a year and beneficial nutrients are released back into the soil when disposed of.


A single fiber can be bent 20,000 times without breaking and can still recover and return to it’s natural shape. The natural elasticity and resilience of these fibers, allows for a better fit, without losing its shape. High quality wool products stay looking good longer and reduces the need to replace.


Each fiber is superfine and soft. Merino wool is itch-free and unlike traditional wool, it is incredibly soft and allows for next-to-skin comfort.


Wool fibers pick up less dust and are static resistant.

Breathable and Multi-Climate

Merino wool fibers naturally helps to regulate body temperature. The fibers can absorb up to 30% of its own weight in water, keeping you drier longer. It’s natural sweat wicking ability,  transports sweat away in it’s vapor state, keeping you cooler when warm and the natural crimps and bends, insulate, keeping you warmer when cold.

Odor Resistant

It’s fibers absorbs odors caused by bacteria, keeping your garments smelling fresher longer.

Merino wools fibers are one of the most effective natural forms of all-weather protection.  The inherent benefits of these premium fibers, grants us the ability to create the finest wool accessories that are both functional and fashionable.

From the office, to the gym, on a hike or a weekend wine tasting with friends, our Merino wool beanies are skillfully designed for maximum performance and crafted to reflect the latest fashion.